By entering into three-year partnership with WWF in support of wild tigers, Chopard reaffirms its support of biodiversity in an extraordinary high jewellery collection dedicated to the animal world - featuring extraordinary jewels of various animals. At the centre of this are the tiger-inspired jewellery pieces: 2010 is also the Year of the Tiger in the Chinese lunar calendar but also marks the year when tiger numbers are estimated to be as low as 3,200 in the wild.

Chopard is partnering up with WWF to ensure the survival of these animals. WWF's Tiger Initiative that seeks to double the number of tigers in the wild by 2022, the next Year of the Tiger. In order to reach this goal, WWF is undertaking a set of concerted worldwide operations involving operations in all 13 tiger range States. Its actions range from, fighting poaching and illegal tiger trade, integrated forest area planning and management, fostering dialogue with those mainly responsible for the destruction of the tiger's habitats and ongoing engagement with the governments of the 13 countries concerned.

Available at: http://www.chopard.com